The media manipulation now has no boundaries. The consensus
political and public opinion is governed by very specific
media strategies that rely on 10 basic rules.
Noam Chomsky helps us to unravel the deception .
For that I thank my friend Toni Basil I turned
to read this paper carefully and think.
In these days of political instability will reignite the
tones are mixed and the themes that have animated the cauldron
media over the past 15 years: security, justice, economy,
betrayal, sex. In our country happens to many naive
continue such a joke
wonder of the Prime Minister, merely to brand
jokes and proclamations of the premier Brianza outputs as unacceptable, regardless of how many cars
logic is behind
to each claim. A well-oiled mechanism
which they use not only politicians, but marketing experts
and men of power in general. A well-known scholar of linguistics as
Noam Chomsky has compiled a list of 10
rules, which are used to dope the minds,
charmer confusing in their every perception,
stirring reality and imagination, evidence and construction
illusory. Here they are: 1-
The strategy of distraction
The key element of social control is the strategy of distraction
which is to divert the attention of
public from important issues and changes agreed
political and economic elites, through the technique
of flood or flooding continuous distractions and
insignificant information. The strategy of distraction
is also essential to prevent the public interest
of the essential knowledge, area of \u200b\u200bscience,
economics, psychology, neurobiology and cybernetics.
"Keep the public's attention diverted from the real problems
social, imprisoned by issues with no real importance.
Keep the public busy, busy, busy, no
no time to think, back to the farm as
other animals (cited in the text "Silent Weapons for Quiet Wars").
2 - create problems and then offer solutions
This method is also called "Problem-reaction-solution."
You create a problem, a "situation" expected to cause a
some reaction from the public, in order that this
the instigator of the measures that they wish to accept.
For example : let it step up a spill or urban violence, or arrange
bloody attacks, in order that the public is
who requires security laws and policies to the detriment of
freedom. Or: create an economic crisis to accept as a necessary evil
the relegation of social rights and
dismantling of public services.
3 - The strategy of gradualism
To accept an unacceptable degree, just apply
gradually, dropper, for consecutive years. E 'in this
so that social and economic conditions radically new
(neoliberalism) were imposed during the decades of the 80 and 90: State minimum
, privatization, precariousness, flexibility,
mass unemployment, wages that did not guarantee more decent income, so many changes
that would cause a revolution if they were
been applied only once.
4 - The strategy of delay
Another way to accept an unpopular decision is
to present it as "painful and necessary,"
gaining public acceptance, the time for a ' application
future. It 's easier to accept that a future sacrifice
immediate sacrifice. First, because the effort is not used
immediately. Second, because the public, mass, has
always a tendency to naively hope that "everything will be better tomorrow
" and requested that the sacrifice would be avoided.
This gives the public more time to get used to the idea of \u200b\u200bchange and
resigned to accept it when the time comes.
5 - Consult the public as children
Most direct advertising to the general public, use
speeches, arguments, characters and a particularly tone
child, often close to the weakness, as if the viewer
creature was a few years or a mentally disabled. When
more you try to fool the viewer as they tend to use a tone
child. Why? "If someone is addressed to a person
as if 12 years or less, then, according to suggestibility,
she will be likely, with some probability, to a response or reaction, even without a critical sense
like that of a person 12 years or less
(see "Silent Weapons for Quiet Wars").
6 - Use the appearance much emotional reflection
advantage of the emotion is a classic technique to cause a short circuit on a rational analysis
and, finally, the critical sense of the individual.
addition, the use of emotional register it opens the gateway to the unconscious
to implant or inject ideas, desires, fears and concerns,
compulsions, or induce behavior ....
7 - Keep the public in ignorance and mediocrity
ensure that the public is incapable of understanding the technologies
and methods for its control and its slavery. "The quality of education given to
lower classes should be as
poor and mediocre as possible so that the distance of ignorance
who plans among the lower classes and upper classes is, and remains ;
impossible to fill the lower classes. "
8 - Encourage the public to be complacent with mediocrity
push the public to believe that it is fashionable to be stupid, vulgar and
ignorant ...
9 - Enhancing the self-guilt
Pretend individual that he alone is the culprit of his
misfortune, because of its inadequate intelligence, the
its capacity or its efforts. So instead of rebelling against
the economic system, the individual car depreciates es'incolpa,
which in turn creates a state of depression, one of whose effects
is the inhibition of its action. And without action, there is no revolution!
10 - Getting to know people better to what they themselves know
Over the past 50 years, rapid advances in science have generated
a widening gap between the public's knowledge and those
owned and used by ruling elites. With biology, neurobiology
, and applied psychology, the "system" has enjoyed
of advanced knowledge of human beings, both in its physical form and mental
. The system was able to learn more
common than the individual himself known.
This means that, in most cases, the system
exercise greater control and a great power over individuals,
higher than the same individual exercises over himself.
ML King
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